Dior Addict Lipstick, Dior's first fashion accessory, has been reimagined by Makeup Creative & Image Director Peter Philips, writing a new chapter in its history that is more striking, fashionable, and natural than ever before.

To commemorate the release of the new Addict Lipstick, the Dior pop-up store "Addict Showroom," a fascinating space of couture that combines the Maison's signature codes with beauty, will be open from March 25 to April 3, 2022, at THE ICEBERG TOKYO in Omotesando, Tokyo, by reservation only (admission is free).




Dior Addict Lipstick

A formula infused with floral care containing 90% naturally derived ingredients*1 has been developed, and the 32 color variations, including the brick red "DIOR 8," will give your lips an exceptional shine. Also available are four Couture Lipstick Cases, a first for Dior, that embody the world of Couture. Each case is adorned with the logo and signature silver pearls, so you can refill your lipstick into your favorite case and create your own Dior Addict Lipstick.


Addict Showroom

At the "Addict Showroom," where you can experience the new world of Addict Lipstick, a space will be created that embodies three worlds: Pink Cannage, Indigo Denim, and Metallic Silver, named after the Couture Lipstick Case Collection, which was inspired by designs from the runway show. In addition, we will introduce the limited edition color 567 Rose Bobby*2 and makeup looks inspired by the Couture Case.
Enjoy a special, luxurious, and exciting experience that can only be experienced here.

*1 Compliant with ISO 16128-1 and ISO 16128-2 standards
*2 Available in limited quantities at pop-up stores, Dior official online boutiques, and Matsuya Ginza


Dior Addict Showroom Café

The adjacent café, which is exclusively open to visitors to the Addict Showroom, will feature macarons created in collaboration with Pierre Hermé Paris. The café will offer original flavors wrapped in brick red packaging inspired by DIOR 8, the it shade for this event. There will also be a signature drink exclusive to the Dior Addict Showroom Café, allowing you to enjoy the lingering aftertaste of Addict Lipstick even after you leave the venue. (※Macarons and drinks are available for takeout only. While supplies last.)





Special gifts for attendees
Attendees will receive a free lip and foundation sample set. Additionally, gifts will be available for customers who purchase designated products at the event venue.

Dior Addict Live Stream
Date and Time: Friday, March 25th, starting at 9pm
URL: Click here: https://bit.ly/3tLyV7F

You will be invited to a live stream introducing the world of Addict with special guests at the Dior pop-up store "Addict Showroom." We will introduce the appeal of the revitalized Dior Addict Lipstick. Viewer benefits will also be available.


Nationwide release: Friday, April 8, 2022
Pre-sale from Friday, March 25, 2022 at Dior official online boutiques
pop-up store "Addict Showroom" and select stores


New Product: Dior Addict Lipstick
All 32 colors* Complete: ¥4,500 (excluding tax) / ¥4,950 (including tax)
Refill: ¥3,600 (excluding tax) / ¥3,960 (including tax)
* Five limited edition colors (422, 527, 717, 872, 877) and two colors (659, 718) are exclusive to Dior official online boutiques.
567 Rose Bobby (Limited quantity available at pop-up stores, Dior official online boutiques, and Matsuya Ginza).


New Couture Lipstick Case
All 3 types 3,200 yen (excluding tax) / 3,520 yen (including tax)


@DIORBEAUTY #DIORADDICT #DiorAddict



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