Lancôme will release its new mascara, Hypnô Mini Maxi (3,800 yen), exclusively in Japan on September 19th.

After researching the eyelashes of women around the world, it was discovered that Japanese women's eyelashes tend to be thin and less dense, leading to the development of Lancôme's first ever octagonal brush to cater to them. It reaches all the way to the edge of the lashes, capturing even the finest lashes like downy hairs, and its maneuverable mini size ensures that the mascara adheres to the roots, creating a defined look.

The optimal balance of wax and polymer enhances adhesion, creating beautifully shaped lashes all the way to the tips. It also contains lash care ingredients rose extract and jojoba oil, helping to enhance the beauty of your natural lashes.