BVLGARI will release the men's collection of its Le Gemme fragrance collection exclusively in stores on March 1st. Le Gemme is a luxurious collection of eau de parfums inspired by six rare gemstones symbolizing Roman jewelers. This first-ever men's collection traces the routes taken by ancient conquerors and wealthy nomads to discover gems and carry fragrances discovered during their travels, expressing a new, contemporary image of masculinity inherited by modern men. Inspired by amber, also known as tears of gold, AMBERO features woody vetiver notes with a hint of smoky aroma. Blended with Indian ginger, it creates a cool, spicy scent with citrus notes, further enhancing the sophisticated scent of vetiver. "GYAN," inspired by blue sapphire, a gemstone with a special presence, offers a smooth and sophisticated fragrance that contrasts the wild and noble scent of patchouli essence with the mysterious floral notes of sambac jasmine. "GARANAT," inspired by red garnet, blends the elegant and mellow scent of two types of rose with the captivating scent of incense, creating a deep fragrance that evokes powerful passion. It leaves a rich, velvety finish while also evoking masculine strength.

The bottle features a sculptural rectangular prism design reminiscent of an obelisk. Atop it is a small pyramidal cap set with a gemstone, the theme of each fragrance, evoking the image of the sun's path and light pouring down. The chic black design is accented with sparkling gold, creating a luxurious design reminiscent of a work of art. The price is 38,500 yen each (100ml each / 3 types in total). Available exclusively at Bvlgari Ginza Tower and Osaka Hilton Plaza stores.