The popular Isetan Shinjuku x Sanrio Characters event is back again this year! The theme this time is "HAPIDANBUI Valentine!"

Event Date:2022.01.26-02.01
Jan 20, 2022

Isetan Shinjuku will be holding "FANCY SANRIO CHARACTERS Vol.6" from January 26th to February 1st. This event is the sixth installment of the "FANCY SANRIO CHARACTERS" series, a popular annual collaboration between Isetan Shinjuku x Sanrio Characters and popular brands.

The theme for this year's event is "HAPIDANBUI Valentine!" A large collection of colorful items inspired by the bright and energetic image of "Hapidanbui," a popular six-character boy unit whose name embodies the idea that "boys who want to be happy are aiming for a V-shaped recovery" are on display! Liven up your Valentine's Day celebrations with cute items unique to "FANCY SANRIO CHARACTERS," including clothing and miscellaneous goods in collaboration with a total of 14 brands, as well as cakes and doughnuts perfect for Valentine's Day. These items will also be on sale at the Mitsukoshi Isetan Online Store from January 26th.
URL: https://www.mistore.jp/shopping/feature/women_f3/fancy_sanrio5_w
*There will be restrictions on admission on the opening day, January 26th (Wednesday). For more information, please check the special page at the URL above.


Introducing recommended items for this event


1.〈OLOR JAPAN〉Pekkle the Duck Candle 2,750 yen
2.〈101010〉Hello Kitty Pouch 6,050 yen
3.〈Etoile et Griotte〉Pochacco & Hangyodon Plush Toy Set 8,690 yen *Available on a made-to-order basis.
4.〈Ikumi Mama's Animal Donuts〉 Set of 3 1,800 yen each
A: Badtz-Maru, Pekkle the Duck, Tuxedo Sam
B: Pochacco, Kero Kero Keroppi, Hangyodon
5.〈Mon cher〉 Hangyodon Roll 1,500 yen
6.〈fragola〉 Tuxedo Sam Cookie Brooch 5,500 yen
7.〈The Skips〉 Kogimyun Motel Key 2,530 yen
8.〈micarina〉 Kero Kero Keroppi Cookie 972 yen
9.〈Tsumiki Posh〉 Pochacco/Tsumiki Bear Rattle 4,950 yen
10.〈Joe and Ruban〉 Little Twin Stars Pouch 4,180 yen


Hangyodon will be coming to visit!


Hangyodon will be coming to visit at the event venue on January 31st. From the time the store opens on January 31st, we will be holding a two-shot photo session during the following time slots, limited to the first 40 pairs of people who spend 5,500 yen or more (tax included) at the venue.


Participating brands and artists


Ikumi Mama's Animal Donuts, Etoile et Griotte, micarina, mikko illustrations, OLOR JAPAN, The Skips, Sauna Boy, Sumire Sato, sAn, Joe and Ruban, Tsumiki Posh, 101010, Mon cher, fragola, etc.


Original novelty items exclusive to this event will be given away

1. The first 100 customers who make a purchase of 5,500 yen or more (tax included) at the event venue and sign up for an MI Card will receive an original tote bag (S).

▲Image is for illustrative purposes only. © 2022 SANRIO CO., LTD. APPROVAL NO. S621942

2. The first 300 customers to make a purchase of 5,500 yen or more (tax included) at the event venue, download the Mitsukoshi Isetan app, and follow the Instagram account (@nikaino_iriguchi_isetan) at the 2nd floor entrance of Isetan Shinjuku will receive one of six original magnet designs.
*You cannot choose the design.



▲Image is for illustrative purposes only. © 2022 SANRIO CO., LTD. APPROVAL NO. S621942

Event Overview

"FANCY SANRIO CHARACTERS Vol.6"
Period: Wednesday, January 26th - Tuesday, February 1st
Venue: Isetan Shinjuku Main Building, 2nd Floor, Center Park/The Stage #2


© 2022 SANRIO CO., LTD. APPROVAL NO. S621962


*All prices include tax.
*The content of the event may be changed or canceled due to unforeseen circumstances.



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