Following on from last year, Swiss luxury mechanical watch brand “Franck Muller” and global shoe brand “New Balance” have collaborated again. For the second special edition, New Balance's popular lifestyle model "327" is designed with the unique "Byzantine numerals" used in watches, reflecting the time of travel expressed in Franck Muller's classic collection, "Casablanca." The collaboration model "MS327" will be available in limited quantities at select stores from December 17th. The Franck Muller official website will begin accepting lottery pre-orders from 12:00 on November 26th.
FRANCK MULLER Casablanca Collection
"Casablanca" was launched in 1994 as a watch collection that evokes the spirit of vacation and travel, inspired by the city in French Morocco, beloved as a luxury European winter resort from the 1920s to 1940s. The iconic salmon pink dial was created in reference to the color of the Sahara Desert, the arid land far south of Morocco. In addition, evoking the image of a desert illuminated only by moonlight at night, Franck Muller's distinctive Byzantine numerals on the dial and luminous indexes on the hands are featured. Inspired by the journey of "Casablanca," the "MS327" design comes in a lineup of
■Product Details
Product Number: MS327
Color: FMC (BROWN), FMD (BLACK)
Price: 27,500 yen (tax included)
Width/Size: D/22.5-29.0cm
Release Date: Scheduled for Friday, December 17th
*Shoe ornament included
■About the lottery pre-order sales
Lottery pre-order sales will be accepted on the Franck Muller official website from 12:00 on Friday, November 26th to 23:59 on Thursday, December 2nd. For details, please see the campaign page.
URL: https://franckmuller-japan.com/newbalance2021/
*Sales will not be available in stores. Please apply for the lottery pre-order sales on the official website during the period. Winners will be contacted at a later date.
■"MY WILL" special movie
A movie has been created that expresses the theme of this collaboration, "MY WILL." While feeling anxious about the current world and undergoing trial and error, we have come to appreciate, carve, and weave the present moment, as we create and enjoy our own time, incorporating our own new standard into our lifestyle. Based on the theme of "MY WILL," the video expresses the emotions of those who continue to walk, as they take on new challenges and their first steps of their own volition.
Video URL: https://youtu.be/WiFUSk7Xxrg
■Pop-up Booths
To commemorate the collaboration between Franck Muller and New Balance, we will be setting up pop-up spaces featuring collaboration products, a special movie, and more at the following four stores. Please stop by.
Franck Muller Geneva (GINZA SIX) November 26th (Friday) – December 25th (Saturday)
Franck Muller Watchland Tokyo November 27th (Saturday) – December 25th (Saturday)
Franck Muller Watchland Osaka November 27th (Saturday) – December 25th (Saturday)
ABC Mart GRAND STAGE GINZA November 25th (Thursday) – December 17th (Friday)
■Sales stores and sales methods
The products will be sold at the stores listed below. Sales methods vary by store, so please check below.
Franck Muller Geneva (GINZA SIX)
Franck Muller Watchland Tokyo
Franck Muller Watchland Osaka
Lottery reservations will be accepted on the Franck Muller official website from 12:00 on Friday, November 26th to 23:59 on Thursday, December 2nd. Please see the campaign page for details.
URL: https://franckmuller-japan.com/newbalance2021/
*The product will not be available in stores. Please apply for the lottery reservation sale on the official website during the period. Winners will be contacted at a later date.
New Balance Roppongi 19:06
New Balance Official Online Store
URL: https://shop.newbalance.jp/shop/pages/information_ms327fmc.aspx
*Advance lottery reservations will be accepted at the New Balance Official Online Store from 13:00 on Wednesday, December 8th to 13:00 on Monday, December 13th.
ABC-MART GrandStage Sapporo Esta store
ABC-MART GrandStage Sendai store
ABC-MART GrandStage Ginza store
ABC-MART GrandStage DiverCity Tokyo Plaza store
ABC-MART GrandStage Shibuya store
ABC-MART GrandStage Lumine Yokohama store
ABC-MART GrandStage Nagoya Sakae store
ABC-MART GrandStage Niigata Billboard Place 2 store
ABC-MART GrandStage Kyoto Shijo store
ABC-MART GrandStage Abeno Q's Mall store
ABC-MART GrandStage Umeda store
ABC-MART GrandStage Emifull Masaki store
ABC-MART GrandStage Canal City Opa store
ABC-MART GrandStage Fukuoka Nishidori store
ABC-MART GrandStage Amu Plaza Kagoshima store
ABC-MART GRAND STAGE Online Store
URL: https://gs.abc-mart.net/feature/11953/
*Pre-orders will be accepted at the ABC-MART GRAND STAGE online store from 10:00 on Thursday, November 25th to 23:59 on Sunday, December 5th.
▼About Franck Muller
Franck Muller is a Swiss luxury mechanical watch brand that has achieved a unique position in just a few years since its founding in 1992. Over the years, Franck Muller has continued to create numerous unprecedented masterpieces in the history of mechanical watches. "Master of Complications" - these words are boldly engraved on the case back of Franck Muller pieces. Franck Muller's watchmaking policy is to faithfully carry on traditions handed down from ancient times, while always transforming the way we think about wristwatches and embodying an exceptional aesthetic sense through its advanced technical capabilities. Its creations, in a new, almost futuristic way, paint on the canvas of a wristwatch an interpretation of the true meaning of "time," a concept that has almost been forgotten in 21st-century society. They evoke the ancient intimate relationship between "man and time" and remind the wearer of the "cherishment of time." The watchmakers' spirit, imbued in each of its delicate and complex components, ensures that the wearer's "time" is meaningful. The engraved inscriptions embodies Franck Muller's "philosophy of time."
Franck Muller Official: https://franckmuller-japan.com/
▼ About New Balance
Headquartered in Boston, Massachusetts, New Balance's mission is to "establish a global brand that demonstrates responsible leadership - one that athletes are proud to wear, employees are proud to promote, and communities are proud to embrace." Founded in 1906 as a manufacturer of arch support insoles and corrective shoes to treat flat feet, New Balance is a leading athletic brand, currently offering footwear and apparel for running, lifestyle, tennis, baseball, football, and golf.
For more information about New Balance, please visit https://shop.newbalance.jp.
▼ New Balance Japan Official Facebook URL: https://business.facebook.com/NewBalanceJapan
▼ New Balance Japan Official Twitter @newbalance_jp URL: https://twitter.com/newbalance_jp
▼ Membership Service "myNB" https://shop.newbalance.jp/shop/pages/guide_mynb.aspx
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