Founded in Switzerland, Mammut began as a rope manufacturer in 1862. For 159 years, the company has been committed to the mountains, primarily in the Swiss Alps, providing people with the ultimate experience by innovating and creating hit products in outdoor apparel and gear.
Mammut will open a limited-time pop-up store on the 7th floor of Isetan Shinjuku Men's Building for 14 days, from October 27th to November 9th. This pop-up store will feature a selection of products from Mammut's Urban Collection, allowing customers to see all of the functional, everyday-use products being released for Fall/Winter 2021 all in one place.
The "Photics Series": High-Spec Down Outerwear Utilizing Cutting-Edge Technology
Of particular note is the "Photics Series" waterproof down jacket, which utilizes "Mammut Laser Fuse Technology™," a technology exclusive to Mammut. While traditional heat-sealed down jackets can experience peeling over time, "Mammut Laser Fuse Technology™" fuses the outer and inner layers together with a laser, preventing the melted layers from peeling and preventing the down from falling out. The outer fabric also utilizes Mammut's proprietary "Dry Technology." This waterproof and breathable material, developed for serious outdoor use, not only protects against rain and snow but also reduces body heat. Furthermore, the 750-fill-power down filling, based on precise body mapping, ensures perfect warmth. Furthermore, the unique stitching patterns, developed for mountaineering and climbing, ensure unrestricted movement, ensuring not only warmth but also freedom of movement. This revolutionary down jacket makes full use of optics.
Photics HS Thermo Hooded Jacket Men 108,900 yenhttps://www.mammut.jp/items/1010-27691
Laser fuse technology ensures long-lasting use without the risk of peeling.
Waterproof zippers also used in mountain scenes
Mammut's proprietary waterproof and breathable material, "Dry Technology," is completely waterproof and windproof, reducing stuffiness. Also new this season are the Mammut Urban Collection, featuring down jackets such as the "Floeberg HS Thermo Hooded Coat" and "Icyglow IN Hooded JK," perfect for the coming season.
Floeberg HS Thermo Hooded Coat
Mammut's Urban collection makes full use of technology cultivated through mountaineering. The "Floeberg" jacket is made with goose down, which provides exceptional warmth even in the bitterly cold winter mountains, while also incorporating Mammut Dry Technology for superior athletic performance and waterproofing. Filled with 750 fill power down, this half coat is warm yet lightweight. The high neck design also provides functionality by blocking out the outside air.
Floeberg HS Thermo Hooded Coat / 69,300 yen
https://www.mammut.jp/items/1010-29130
Icyglow IN Hooded Jacket
"Icyglow" is the ultimate down jacket for the city, created by Mammut, a company that is serious about sustainability. It is a functional down jacket that is water-repellent and environmentally friendly, as it does not use any fluorine-containing organic compounds. It is also filled with plenty of 750 fill power goose down, making it very warm and providing complete protection from the cold. What's more, it offers ease of movement, made possible by technology honed in the mountains. 02260
Mammut's first ever footwear collaboration in Japan, "hobo x MAMMUT," will also be available!
In addition to apparel, Mammut's first custom-made footwear, "hobo x MAMMUT," the Sapuen Low GTX, will also be available during this pop-up period. This shoe features a classic combination of hiking boots: velour leather for the upper, Gore-Tex for the lining, and Vibram sole, plus Mammut's latest technology, Flextron technology. Finished in hobo's unique earthy colors, with Mammut's iconic orange accents, this shoe is perfect for both city and outdoor activities.
Japan's first custom-made shoes, "hobo x MAMMUT" Sapuen Low GTX: 20,350 yen
Japan's first custom-made shoes, "hobo x MAMMUT" Sapuen Low GTX: 20,350 yenIsetan Men's Pop-up Store Details
ABOUT MAMMUT: https://www.mammut.jp/topics/explore-heritage
English: MAMMUT SPORTS GROUP JAPAN
Japanese: Mammut Sports Group Japan
150-0001 4F Daiwa Jingumae Building, 2-4-11 Jingumae, Shibuya-ku, Tokyo
TEL: 03-5413-8597
Website: https://www.mammut.jp/
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