From business occasions such as entertaining clients to casual occasions such as returning home or parties, souvenirs have a wide variety of uses and meanings. While we all share the desire to make the recipient happy, it can be difficult to know what to choose depending on the occasion. To help solve this problem, we asked Ota, the secretary to the manager of Isetan Shinjuku, who could be called a "professional when it comes to choosing souvenirs and gifts," for his recommendations. Use this impressive selection as a hint for choosing gifts!

1. Choose "Mitsukoshi Isetan Limited Edition" for Reliability and Special Feeling

Mitsukoshi Isetan's limited edition products are their signature products, combining taste, appearance, and reliability. They exude style and a special feel, making them a must-have.

Moist on the inside, crispy on the outside. We're particular about a slightly darker browning.


After all, nothing beats freshly baked bread. They don't keep well, but you'll want to enjoy them crispy on the first day and moist from the second day onwards! It is also recommended for workplaces with a large female presence. I always ask them to pack as much as they can, but the best is 10 pieces. If you try hard, they say you can fit up to 15 pieces. Please take a look!

[Exclusive to Isetan Mitsukoshi] Freshly baked financier assortment (in a bento box) 2,600 yen
10 pieces/box
Best before: 3 days from the date of manufacture
Available at: Cafe et Sucre, B1F, Main Building, Isetan Shinjuku Store
*Available in store only


Uses an authentic German recipe. Recreating the taste of traditional German sweets


This is the brand's signature Baumkuchen, with its trademark blue relief on a white background and a moist texture that you'll never get tired of. It's not too big and not too small, so it's very useful.

[Exclusive to Isetan Mitsukoshi] Baumkuchen 3,564 yen
540g / 1 piece / 1 box
Sales period: All year round / Refrigerated delivery only from May to September. Best before date: 21 days from the date of manufacture. Available at: Grand Artisan, B1F, Main Building, Isetan Shinjuku Store, and the Isetan Mitsukoshi Online Store. 2. "Focus on elegance and packaging!" A stylish brand bag makes an even better impression! Focus on the packaging: cute, elegant, and high-quality. Sometimes, it's the secretary's style to pay close attention to the handle of the bag that a man in a suit will carry home!

The "three sacred treasures" are dried small sardines, salted kelp, and thick-fleshed Donko Shiitake mushrooms!


Even secretaries like us are looking for a classy gift set priced around 3,000 yen. These three types are my go-to as they can be used as snacks to go with alcohol or as a light palate cleanser. If you want to increase the price of the gift a little, you can replace the salted kelp with a seasonal item, making this a highly versatile product.

Assortment of 3 Japanese-style Simmered Dishes 3,348 yen
Dried chirimen with sansho pepper 35g, Donko shiitake mushrooms 80g, and salted kelp 30g / 1 box
Best before: 90 days from the date of manufacture
Available at: Isetan Shinjuku Main Building B1F Ikinoza / Japanese Sake, Isetan Mitsukoshi Online Store


A hidden favorite! "Victoria" with its dazzling strawberry jam has passionate fans


Of course, there are times when we prepare a generous portion of our signature leaf pie, but when you want to add a little color, the glossy Victoria with strawberry jam is a must. A simple yet elegant baked good, it's a perfect gift for anyone, regardless of age or gender. Each one has a rich buttery aroma. The calm white bag features a small, discreet WEST logo, adding a touch of elegance.

Ginza West> Gift Set GS-F 3,240 yen
Leaf pie x 13 pieces, Victoria x 6 pieces / box
Best before: 40 days from the date of manufacture
Available at: Cafe et Sucre, B1F, Main Building, Isetan Shinjuku Store, and Isetan Mitsukoshi Online Store


Don't be fooled by the small pieces. The pinnacle of Suzukake's skill, in a basket


First of all, don't you think this basket is just lovely? The sight of the small bell-shaped monaka and mini-sized dorayaki lined up neatly is sure to elicit a cry of joy when you open it!

Suzukake Suzu Basket 4,806 yen
Suzuno monaka x 20 pieces, Suzuno monaka x 18 pieces/box
*The color of the basket changes depending on the season. Best before: 2 days from the date of manufacture. Available at: Isetan Shinjuku Main Building, B1F, Aji no Aji. *Available in-store only. 3. "Choose different products depending on the recipient." Using well-established, famous stores and adding a touch of playfulness. It's important to consider the recipient's location and circumstances. If sending to a company, choose individually wrapped, compact items with a slightly longer shelf life. For individuals, we recommend items that can be enjoyed with alcohol or shared with the family. Sometimes, even if they're a little heavy, seasonal items are also great. Adding a little playfulness to suit the recipient's tastes will make the gift even more personal!

The Peninsula has made this dream come true: a moist, rich chocolate cake.


This rich chocolate pound cake uses clotted cream instead of butter, allowing you to enjoy the natural sweetness and subtle bitterness of chocolate. Delicious chilled, as is, or warmed! The cute wooden box engraved with the "Peninsula Bear" is also a highlight!

The Peninsula Boutique & Cafe> Chocolate Pound Cake (L) Pen Chocolat (L) 3,151 yen
Length 9.5 x Width 19.6 x Height 8.7 cm / 1 piece / 1 box
Best before: 30 days from the date of manufacture
Available at: Pla de Epicerie, B1F, Main Building, Isetan Shinjuku Store, and Isetan Mitsukoshi Online Store


The taste of a famous shop is combined with the added value of being a local specialty, making this a perfect gift for alcohol lovers


This is a product that is often given to people who like alcohol, and is perfect for enjoying the flavors of a famous restaurant in the comfort of your own home. We also aim to give gifts of brands and flavors that people would not normally purchase for themselves.

＜Shofukuro＞ 2-item assortment (Y・A) 3,348 yen
Omi Niku Yamazatoni 100g・Aka Konjac Boiled in Oil 150g/1 box/refrigerated
*Available while supplies last. Best before: 20 days refrigerated from the date of manufacture Available at: Isetan Shinjuku Main Building B1F Ikinoza/Japanese Sake, and Isetan Mitsukoshi Online Store


The technique is to combine classic items with hidden gems, which adds to the enjoyment of the meal.


In addition to their signature product, Salmon Chazuke, Kashimaya has many other delicious products that are worth trying. My favorites are Sankaizuke, which can be served with rice or as a small dish, and Scallop Teriyaki Daigoumi, which can be enjoyed in a wide variety of ways, including as an hors d'oeuvre such as canapés, in gratins, and on pizza.

Kashimaya> Kashimaya 3-Variety Assortment ¥4,806
Salmon Chazuke (large 200g), Sankaizuke (small 110g), Teriyaki Daigomimi Scallops (small 100g) / 1 box / Refrigerated
*May not be in stock depending on the season.
Best before: Refrigerated for 22 days from the date of manufacture.
Available at: Isetan Shinjuku Main Building, B1F, Iki no Za, Mitsukoshi Isetan Online Store

4. Make your celebrations extra special with a "special wine or champagne"

When it comes to celebratory gifts, wine and other alcoholic beverages are the classic choice. A classic yet reliable combination of red and white wines, or a refreshing, chic bottle of champagne, are especially well-received!

A red and white wine for ¥10,000. There are many details that speak volumes even without words.


This is an original wine made with the utmost care by our buyers, using rare Mizunara oak barrels from Hokkaido. This extraordinary passion is reflected in the quality of the product, so we can recommend it with confidence. Along with the oriental taste and aroma, the auspicious name "HISHO" (Flight), doesn't it seem to contain a message of wishes for the recipient's success and good health? It has always been well received by customers.

＜Domaine Maldon Pablo＞
Burgundy Grand Terroir Rouge Cuvée HISHO 2017 4,950 yen
Red/750ml/Made in France
Burgundy Grand Terroir Blanc Cuvée HISHO 2018 4,950 yen
White/750ml/Made in France
*Vintages may change depending on stock availability.
*An additional box fee will be charged for gift wrapping.
*Available while supplies last.
Available at: Grand Cave, B1F, Main Building, Isetan Shinjuku Store, Isetan Mitsukoshi Online Store


If you're having trouble deciding on a Champagne, try this. A bottle of champagne that anyone can give without feeling embarrassed to toast


I'm sure there are many people who love champagne. Just like wine, there's no end to the products that people like. It's especially popular as a gift or celebration, isn't it? But choosing a good product in the 5,000 yen range that won't be too much of a burden for you or the recipient as a small thank you or celebration gift can be quite difficult. This champagne solves that problem. We hope you will enjoy this as a reward to yourself!

Grand Reserve Brut NV 5,500 yen
White sparkling wine/750ml/Made in France
*Vintage may change depending on stock availability.
*Available while supplies last.
Available at: Grand Cave, B1F, Main Building, Isetan Shinjuku Store, and Isetan Mitsukoshi Online Store


*All prices include tax.
*Drinking alcohol is prohibited by law for those under the age of 20.



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