Karen Murrell, a natural lipstick brand from New Zealand, has made its debut in Japan. Starting with the ISETAN MiRROR Make & Cosmetics Lumine Higakubo store, which opened on September 4th, 14 stores were opened nationwide at ISETAN MiRROR Make & Cosmetics stores on September 14th.

Founded in New Zealand in 2008, Karen Murrell is a natural lipstick brand made with high-quality natural ingredients. At the time of its founding, the brand also sold skincare products, but a lipstick created by founder Karen Murrell as a gift for a friend gained popularity, and in 2011 the brand focused solely on the manufacture and sale of lipstick. Today, it is beloved by many as New Zealand's top natural lipstick brand, and is available in 22 countries around the world, including Japan, where it will be opening its first store.

Karen Murrell's lipstick (2,400 yen) is a natural product made with moisturizing ingredients such as avocado oil, evening oil, and evening primrose oil, as well as high-quality natural ingredients, and the secret to its popularity is that it meets the four criteria required of lipstick: comfort, fragrance, color retention, and good color payoff. What's more, it comes in a wide variety of 20 colors, each housed in beautiful packaging featuring an image of a woman wearing that color. The color variations include Sand Storm, a nude color that matches any skin tone, Magenta Moon, a berry color perfect for winter, Scarlet Blaze, a glamorous and deep color, Rumba Rhythm, the eye-catching reddish-purple pink Camellia Morning, Orchid Bloom, a combination of reddish pink and warm coffee brown, Peony Petal, a pastel color that gives a bright and gorgeous impression, and Lavender Laughter, a soft and elegant lilac color reminiscent of lavender.