■A wide selection of new autumn/winter sneakers that are making waves in famous fashion magazines
Since arriving in Japan from Italy in 2018, VOILE BLANCHE has been frequently featured in famous fashion magazines and is a popular sneaker brand known for its comfort and premium feel. The secret to its popularity is the beautiful hand-finished designs and quality that set it apart from mass-produced products, with artisanal techniques in its own workshop and a focus on Italian materials. We are pleased to announce the opening of a special store for a limited time at the Isetan Shinjuku Main Building, with a wide selection of new autumn/winter items and limited edition models!

'VOILE BLANCHE' POP UP STORE
・Dates: Wednesday, September 15th to Tuesday, September 28th, 2021
・Location: Women's shoes, 2nd floor, Isetan Shinjuku Main Building
・Tel: 03-3352-1111


■ Introducing limited edition sneakers that you can only buy here
In addition to popular items from the past and this season's new items, we will also have a lineup of models that are exclusive to Isetan and can only be purchased here. Their direct stores are only located in Paris and Milan, and this is the only place in Japan where you can find such a wide range of products! This is a special pop-up shop available for a limited time only.

『ISETAN LIMITED MODEL』
MARAN STUDS ISETAN LIMITED MODEL




A pre-release model of VOILE BLANCHE's standard model "Maran Studs" at Isetan Shinjuku. This latest autumn/winter model is crafted from a hybrid of smooth Italian calf leather and high-density nylon. The versatile black base with black stud details creates a simple yet stylish design. The black outsole adds a cool touch to this versatile shoe.
*Sales price: 36,000 yen plus tax (Black)

MARAN STUDS GRAY



I placed a repeat order for two styles (MARAN STUDS GRAY and MARAN STUDS BRIGE), which feature exquisite color combinations based on the best-selling "MARAN" last. These models have a 5cm thick sole for added cushioning. Both styles feature a base of high-density white nylon, a material that is resistant to dirt and durability. The midsole is made of EVA material, which provides excellent cushioning and shock absorption, making the sole easy to walk in and gentle on the feet. The lining and cup insole are leather-covered, conforming to the shape of the foot for a comfortable fit. The upper is made of Italian calf leather, which exudes a luxurious feel, with a commitment to using only Italian materials. This gray and white model with white studs features logo-printed shoelaces for an eye-catching look, and the color scheme is easy to coordinate with both casual and monochrome styles.
*Sales price 36,000 yen + (tax) (Gray)

MARAN STUDS BRIGE



This beige, white and black stud model has subtle stud details and the black studs give it a cool, neat look, making it a mature color scheme that is easy to match with jackets and pants styles. This model was a global bestseller in Spring/Summer 2021, and will be available exclusively at the Isetan Shinjuku women's shoe department in Autumn/Winter 2021.
*Retail price: 36,000 yen + (tax) (Beige)

This time, we have prepared a limited number of novelties and small gifts on a first-come, first-served basis.



<Brand Introduction＞


VOILE BLANCHE
https://www.voileblanche.jp/
Location: Civitanova Marche,Italy
Since:2004

In 2004, the brand was founded by creating ultra-light shoes inspired by yacht sailing. Blanche has just begun. The brand name Voile Blanche means "white sails" on a yacht, and Voile Blanche is always moving forward, pursuing quality and technology, and passionately creating new creations. With its own workshops in Marche, Italy, and Serbia, Voile Blanche has over 40 years of shoemaking experience and a high level of craftsmanship. Its commitment to creating designs and quality that set it apart from mass-produced products is evident. All materials used, except for the soles, are sourced in Italy. Previously, the brand used washed Dacron sailcloth, a material used for sails in yachts, for the nylon upper. Recently, the brand has been using more carefully selected, high-quality materials.


■Contact for this matter
WAKO & CO.,LTD. http://www.wako-web.co.jp/
Brand website: VOILEBLANCHE.JP https://www.voileblanche.jp/
2-2-13 Bakuromachi, Chuo-ku, Osaka 541-0059 Osaka Sakaisuji Bldg. 8F
TEL: 06-6263-8188 FAX: 06-6263-8185
Contact: Yu Sonoda (YU SONODA) sonoda@wako-web.co.jp



Click here for details of the company press release