Since its founding, THREE has cherished the spirit of "Shindo Fujitsu" (body, earth, and soul) and "local production for local consumption," while continuing to convey the beauty of Japan. Now, they've released their first seasonal limited-edition makeup and skincare collection. Cherry blossoms evoke a unique feeling, almost like a buzz or a melancholy, as they begin to bloom. "SAKURAISM" (limited edition, release dates vary by region) is themed around this flower, a symbol of spring in Japan, and is uniquely released in the south, coinciding with the cherry blossom season across the Japanese archipelago. The "SAKURAISM" makeup items express the scenery and atmosphere behind the cherry blossoms. The color palette reflects the changing expressions of the cherry blossoms depending on the time of day—morning, afternoon, twilight, and evening—with one color selected from each item that evokes the essence of cherry blossoms.
Whisper Gloss for Eyes S01 SAKURAISM WHISPER (3,300 yen, limited edition) tints your eyelids in a smoky baby pink. Its sheer finish evokes the pale pink of cherry blossom petals.
Cheeky Squeak Blush S01 SAKURAISM RISING (3,000 yen, limited edition) is a bright cherry pink blush that evokes the exhilaration felt when cherry blossoms first bloom.
Shimmering Lip Jam S01 SAKURAISM SWEET (3,000 yen, limited edition) is a sweet pink lip gloss perfect for enjoying under the clear blue skies of spring.
And to finish off, decorate your fingertips with the innocent cherry blossom pink Nail Polish S01 MOMENT OF SAKURAISM (1,800 yen, limited edition).
Spring is a season in which cool colors that contain a hint of sweetness are used to depict images of dignified women with their indescribable quiet beauty and delicacy. Once again this year, the cherry blossom front will move north from the south, painting the Japanese archipelago in the pink of cherry blossoms.
■ Release Dates
March 14th: Kyushu region
March 16th: Chugoku region
March 18th: Kinki and Tokai regions
March 20th: Kanto-Koshinetsu region
March 30th: Hokuriku and Tohoku regions
April 20th: Hokkaido region
[Contact]
THREE
TEL: 0120-898-003
