BALLY has unveiled its advertising campaign for its Spring/Summer 2016 collection. The campaign theme, "No Limits," captures the elegant and eccentric collision of new and old cultures, breaking traditional fashion rules with a playful and adventurous spirit. The visuals reflect the collection's travel-inspired aesthetic. Classic pieces like silk tuxedos and crocodile shoes are coordinated in unexpected ways, with a casual twist. Key looks are reminiscent of Wes Anderson's film "Moonrise Kingdom." The collection's retro bags are a striking addition. Artistic director Frank Durand, who is collaborating with BALLY for the second time, chose the streets of London for the shoot, inspired by the European travels of American socialite Lee Radziwill. Top model Edita Vilkevište once again plays the protagonist, a young American woman traveling through London. She stars opposite French model Clément Chavernaud and was photographed by Alasdair McLellan.