Isetan Shinjuku's Bread Festival is back this year!

The Bread Festival is finally here, offering bread you'll want to eat every day, bread you'll want to tell someone about, bread you'll enjoy learning about, and more, to entertain adult bread lovers! We'll be showcasing a wide variety of breads, including masterpieces by champions and coaches from the world bread competition "Mondial du Pain," as well as bread made with domestic wheat.

In addition, from August 4th, ahead of the event at the venue, we'll be selling exclusive online products! We'll be introducing frozen bread that even bakers will love, as well as coffee that pairs perfectly with bread. "ISEPAN! 2021"
Dates: Wednesday, August 18th - Monday, August 23rd (ends at 6:00 PM on the last day)
Venue: Isetan Shinjuku Main Building, 6th Floor, Event Hall
https://www.mistore.jp/shopping/event/shinjuku_e/isepan_10

This is Our All-Japan Bread: Masterpieces from World Bread Championship Champions and Coaches

Boulangerie Parisgo x Comme N Baguette de Tradition 301 yen (1 piece) *Demonstration sales



Boulangerie Parisgo x Comme N> Brioche cake 378 yen (1 piece) *Demonstration sales



【Online sales only】 Stollen 3,456 yen (1 piece) Limited to 200 pieces
*Shipping will begin on Tuesday, August 24, 2021. It may take approximately two weeks from the time of delivery.

Breakfast, lunch, and snacks, all at once!

ISEPAN! Exclusive NEW Croissant Calon Wen Cheddar
Left: Jambon 756 yen (1 piece/Made in Japan) / Right: Pomme 756 yen (1 piece/Made in Japan) *Demonstration sale. Limited to 50 pieces of each each day.



【NEW】 Fresh Baked Focaccia 411 yen (1 piece/Made in Japan)



Blood Orange Cream Bun 388 yen (1 piece) Limited to 100 pieces per day

Sweet Breads Come in a Variety

【ISEPAN! Exclusive】【NEW】 ＜Princi(R)＞ Maritozzo ISEPAN! Exclusive 2 Flavors
(Front left: Limone & Apricot / Front right: Pistachio) 454 yen each (1 each / Made in Japan) *Demonstration sale



【NEW】 ＜Soke Minamoto Kitchoan Hiroshima Main Store＞ Ankoron Koshian 324 yen (1 piece)



uses her 30 years of experience as a pastry chef to create beautiful and decorative cakes for loved ones, creating custom-made cakes for birthdays, weddings, anniversaries, and more. They are so popular that they receive orders from many celebrities.
【NEW】 Melt-in-your-mouth Lemon Tart 648 yen (1 piece)

Pre-order online and pick up in-store!

Order Period: Wednesday, August 4th until 10:00 AM four days before your pick-up date.
* Domestic Beef Fillet Baked Chilled Curry Bread only until Sunday, August 15th at 10:00 AM.
Simply pre-order online and pick up in-store on the day. Some products offer Click & Collect!

~Eligible Products~


＜Fresh Bread Specialty Store Panshokuraisan＞ Princess' Fresh Bread 981 yen (1 piece)
*Limited to 40 items per Wednesday and Sunday *Limited to 80 items per Monday, Thursday, Friday, and Saturday



[ISEPAN! Exclusive] Himuro Pork Roast Pork Hot Sandwich (Made with 14-Day Aged Shoulder Loin) ¥2,700 (1 pack) *Limited to 30 per day.



[ISEPAN! Exclusive] Tokyo Kaikan Baked Chilled Curry Bread with Domestic Beef Fillet ¥1,296 (1 piece) *Limited to 50 per Wednesday, Thursday, and Friday.

Online Exclusive: Frozen Bread Special

Online period: Wednesday, August 4th to Sunday, August 22nd, 10am
Enjoy it whenever you want, and it's delicious! The online store will feature 27 varieties from 13 brands, including the highly anticipated frozen bread that has convinced bakers, and coffee that goes perfectly with bread.

~Product Examples~


＜Zopf Curry Bread Specialty Store＞Zopf Original Curry Bread 1,296 yen (4 pieces)



＜Pain de Singe＞Skip Box Bread Tasting Set 1,836 yen (3 types/2 pieces each)



【NEW】＜Bread Tiger＞Bread Tiger Summer Maritozzo Assortment 3,100 yen (Maritozzo Fresh Cream x 4, Maritozzo Mango x 2, Maritozzo Fig x 2)



＜Little Princess＞Apple Bread (Cube) 3 Types + Heavy Luxury Apple Bread Blend Coffee Set ¥4,980 (1 set) *Limited to 100 sets

*All prices include tax.
*Event details may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.



Click here for company press release details

The press releases published in this article are provided by PR TIMES Inc. and are published verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.

PR TIMES