
Chloé has opened a new flagship boutique at 50 Avenue Montaigne in Paris. The 320-square-meter space showcases iconic Chloé colors, from powdery rose beige to white with a touch of mustard. The floor is paved with Beaunot stone, warmed by two large beige travertine display tables and raw oak fixtures. To the left, a pink marble boutique counter curves and a grand staircase leads to the second floor, along a wall inlaid with Paloma Stone. The sophisticated elegance is subtly contrasted with the shaggy texture of handwoven Berber carpets, an intricately patterned coffee table by Dutch designer Paul Kigma, and armchairs covered in long goat hair, also featured in Chloé's atelier. Behind the boutique is a French garden, where visitors can enjoy the changing colors of the seasons. To celebrate the opening of the new boutique, a limited edition of the iconic DREW bag will be released, featuring patchwork inspired by the stained glass of Notre Dame Cathedral. The bag, which features a delicate patchwork of calfskin and python leather and shining yellow and white gold hardware, is numbered from 1 to 10 and engraved with Chloé's new Paris address.





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