Yusuke Saiki, owner of "Dan Dan Dan," a restaurant specializing in dry dandan noodles, adapts his work style to suit his own style. Hummel's new sneaker "REACH" [hummel SNAP Vol.3]

PROMOTION
Oct 5, 2020

Sneakers are an essential part of any wardrobe. What kind of pair does your idol choose?

In this feature, we snap some fashion industry insiders wearing REACH sneakers from hummel, a Danish lifestyle sports brand known for its simple, clean, Scandinavian design!

For our third installment, we snapped Saiki Yusuke, former guitarist for RADWIMPS and current owner of Dan Dan Dan, a restaurant specializing in dry dandan noodles. We asked him about his favorite features and his own styling tips.


Yusuke Saiki and Hummel
“A new pair of shoes to update your work style”

A snap of Yusuke Saiki dressed in his usual work attire in front of "Dan Dan Dan," a restaurant specializing in dry dandan noodles.
He's been wearing Hummel's "Reach" shoes lately.

Hummel "REACH LX 300" (8,000 yen) Sizes: 22.5-28.0cm, Unisex

Hummel's newly developed "REACH" sneakers are platform sneakers that feature a functional sole developed in European handball for everyday use. The "REACH" was born as a result of the dreams of many teams and players who dream of becoming the best in the world.

Saiki has incorporated Hummel's new "REACH" sneakers into his "personal workwear" coordination that he always wears to work.

These lightweight sneakers are perfect for sports and walking, as well as for long periods of standing at work. Reach provides support behind the scenes during hard work, and shoes that keep your feet stress-free are truly the best.

"It feels great to pair brand new sneakers with well-worn, ripped jeans," says Saiki ...

Details about the shoes and an interview with Yusuke Saiki are now available on the Hummel website!
>>Read more here


【Profile】
Yusuke Saiki (Owner of "Dry Dandan Noodle Specialty Restaurant" "Dan Dan Dan")
Lives in Tokyo. For those who seem to enjoy wandering around, I found myself at a dry dandan noodle restaurant. My latest interest is yakiniku (grilled meat). My latest daily routine is to ask people on Twitter and go out for yakiniku with strangers.

Instagram: @saikiyusuke
Twitter: @pamyu__pamyu_

【Inquiries】
S-Rush Harajuku Store
TEL: 03-6455-4125

>>Click here for more Hummel articles

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