To commemorate the 100th anniversary of diplomatic relations between Finland and Japan, the "Finland Fair" will be held at Matsuya Ginza from June 6th to 11th, showcasing the fascinating Finnish lifestyle.

Fatzer "Geisha Series Chocolate"
Finland has been attracting attention for its lifestyle, having ranked first in the "happiness ranking" for two years in a row. Also garnering attention is the opening of "Metsä," a facility offering a Nordic lifestyle experience, in Hanno City, Saitama Prefecture, in November last year. The venue, which is decorated with textile patterns and an introduction corner to Moomin Valley Park, will be home to Fazer, a long-established Finnish confectionery brand that was founded in 1891 and has been loved for over 100 years. There will also be around 10 items on display, including Finland's national chocolate, the Geisha Series Chocolate (from 324 yen each), which will be making its Tokyo debut, as well as Moomin Cookies (864 yen), Moomin Fudge (1,512 yen), and Chocolate Box (1,728 yen), all of which will be making their first appearance in Japan.

Lav's "Finnish Plate" (1,350 yen)

In the "Eat In" corner, where you can taste freshly cooked Finnish food, you can enjoy Lav's "Finnish Plate" (1,350 yen), a plate of Finnish classic meatballs, reindeer sausage, and mashed potatoes, as well as "Salmon Soup" (837 yen), a Finnish home-cooked dish made by simmering salmon with milk and potatoes.

Other drinks on sale include Biokia's "Bilberry Smoothie" (681 yen), made with berries picked in the wild, and "Coffee" (each from 391 yen) by Roberts Coffee, a brand that cherishes Finland's unique coffee-time culture of "Kahavitauko," said to be the country with the highest coffee consumption in the world.

Finish Brandt "Rose Petal Jam" (1,350 yen)
Alcohol and food made from Finland's rich natural environment will also be available. Kyro's "Single Malt Rye Whisky Batch 6" (500ml 8,100 yen *tentative price) and Finnish Brandt's "Rose Petal Confiture" (1,350 yen), made from rose petals that bloom in Finland, will be making their Japan debut. Kyro's "Shirakaba Draft Beer" (1,200 yen), which will be making its Kanto debut, will be available in limited quantities at the rooftop beer garden from June 6th.

Finlayson "Mug" (1,404 yen each)

Finland goods will also be available from Metsä. Melaya's "Moomin Light" (M 19,440 yen) and "Hattan-smart Light" designed by Finland's leading designer, Harri Kosnekin, will be on sale. Finland's oldest textile brand, Finlayson, will be selling "Mugs" (1,404 yen each) as well as "Tote Bags" (3,456 yen) in Matsuya Ginza's exclusive colors, with a limited run of 100 items.

Left: "Hatifattener Light", Right: "Moomin Light" (M 19,440 yen)
The lineup also includes the nostalgic "Dress" (41,040 yen) from Ivana Helsinki, which is making its Kanto debut, and accessories designed to highlight the naturalness of the materials by combining Aarikka wooden balls with different materials.

In addition to the permanent brands such as Pentik and Marimekko, the living room department on the 7th floor will also feature furniture, lighting fixtures, and home accessories by Finnish masters such as Artek for a limited time, allowing you to get a feel for Finnish life.