The Isetan Shinjuku Men's Building underwent a major remodel and reopened on March 16th. Men's Creators, located on the second floor of the building, has newly opened a "Communication Space" where customers can enjoy both fashion and music culture. It provides a space where various cultures, such as the "music culture" and "skate culture" behind the creations, can be shared alongside fashion. There will also be a permanent DJ space, where events will be held mainly on weekends. Furthermore, a collaboration with the music streaming service Spotify has also begun.




Jun Higuchi, buyer at Men's Creators on the second floor of the Men's Building, has been in charge of the creator and designer section for about 10 years, witnessing the changing trends over time. Regarding the reopening of the remodeled store, Mr. Isetan Men's Building stated, "There's always something interesting going on at Isetan Men's Building. You can come into contact with new culture and information. I want to create that kind of environment. Ideally, the Men's Building will be recognized as a new hub for disseminating culture and information."

The newly established "Communication Space" aims to foster closer communication with customers, shifting the focus from shopping to experiencing the space. In addition, the store has partnered with Spotify to create playlists linked to brands and their worldviews. To ensure customers can enjoy fashion to the fullest, the store will share and provide not only products but also culture.

ISETAN MEN'S Playlist "IDENTITY"

The official website for Isetan Shinjuku Men's Store, "ISETAN MEN'S NET," provides detailed information about the remodeling of Men's Creators on the second floor of the Men's Store. >> Read more.