An exhibition themed on "LOVE & PEACE," "YASUMASA YONEHARA x PLANTICA EXHIBITION FLOWER CHILDREN - "THE MILLENNIALS"," by artist Yasumasa Yonehara and flower art unit PLANTICA, will be held at SPOONBILL's Minami-Aoyama flagship store from April 6th to 15th.


Yasumasa Yonehara has been a part of Shibuya Harajuku girl culture, from the half-model boom to kawaii culture. His new "LOVE & PEACE" collection is a collaboration with Plantica, a highly sought-after brand in the fashion industry, including Bally and Hermès, showcasing a variety of different facets on the green space of Spoonville, an art-driven botanical shop.


Takashi Kimura of Plantica said, "The Flower Children who emerged in the 1960s embodied ideas that valued freedom, philanthropy, and diversity. The seeds planted by this Flower Generation continue to take root, germinating in numerous buds and nurturing a new generation of Flower Children. The Millennial generation, driven by intuition and empathy rather than conventional wisdom, live with diverse values, and freely express themselves. Their flexible thinking and energy, unconstrained by existing frameworks, will likely revitalize a fading society."



Following on from the 2017 exhibition, we have collaborated with MILKFED., who supported the concept, to create the "MILKFED. x YASUMASA YONEHARA x PLANTICA Collaboration T-Shirt" (¥5,000). This item comes in a lineup of six designs and is available in sizes S to XL. The collection will be available for pre-sale at the exhibition from April 6th, and will be available for general sale from April 13th at Milkfed stores and online stores (calif, ZOZOTOWN).